When IKEA opened its doors in New Zealand, we were commissioned by Boyd PR to capture the official launch event with the Prime Minister. Our team documented the day with a mix of press-ready photography and dynamic content that reflected the scale, excitement, and cultural significance of the moment.

From the ribbon-cutting with dignitaries to the energy of the crowd, every frame was designed to showcase IKEA’s milestone arrival while providing Boyd PR with content that could be shared instantly across media and stakeholder channels.